Localisation is the term used for the conversion of texts from one language to another (the target language), requiring the adaptation of a product, application or document content to meet the language, cultural and other requirements of a specific target market (a locale). Examples are software programs, websites, product instructions, product labels, warning signs and similar. We localise from foreign languages into Maltese.
Copywriting is writing texts for advertising or other marketing approaches. Sales copy, copy in short, is content written to increase brand awareness, publicise venues, create persuasive brochures, adverts, sales letters, direct mail and similar. English and Maltese are the languages offered as standard.